by Jean | July 30, 2017 | Uncategorized
Multi-million dollar companies spend years creating a brand. And thousands if not millions of dollars for advertising. However, if you have a small to medium sized business, that kind of expense is prohibitive, but developing strong brand image is still possible. How?... by Jean | January 31, 2016 | Strategic Planning
Let’s start by reviewing what happens when a client doesn’t use some kind of “Client Discovery Form” for strategic brand development. Each new ad campaign involves numerous meetings to review, critique and refine product information until one... 
by Jean | January 27, 2016 | web design
If you’ve heard the term “above the fold” and wonder if it’s still a valid marketing term, read on. In the newspaper world, the most important information has always been displayed “above the fold” to catch the reader’s...